If you already have an established business and are considering revamping your marketing strategy, focusing on your business signage should be at the top of your to-do list. An attractive, creative sign not only helps your business stand out of the pack, but also acts as a silent salesperson. It helps to draw attention to your business, differentiating it from others in the vicinity. Business signage is a great investment in the marketing context as it helps you reach thousands of prospective customers and is perhaps the most cost-effective one in comparison to other vehicles of advertising.
Rebranding is another thing that can breathe new life into your business. While there are different reasons for which businesses consider rebranding, a major one is “moving with the times”, especially for companies that entered into the field long back. This is exactly what happened with ProSource that started its journey in 1991. Their current branding became outdated and failed to reflect their business as it is now. So, they contacted Citrus Sign Studio, which is known for its creative vision and thought, clear understanding and strategic focus, to help make their business signage refreshed as part of their rebranding process.
The Client: ProSource
Since its inception in 1991, ProSource has served numerous interior designers, architects, builders, contractors, real estate professionals and many more. Today, they are one of the industry leaders in North America in the home improvement landscape with several showrooms across the U.S. and Canada. During the course of their rebranding process, the team needed revamped business signage that can connect with and engage today’s customers. Apart from taking care of their requirements, Citrus Sign Studio closely worked with Orange County, FL and structural engineering team to help ProSource clear up an outstanding permit issue that was refraining them from moving ahead.
The Process
While giving the business signage of ProSource a refreshed look, Citrus Sign Studio ensured that it matched the client’s rebranding goal.
Our in-house adept design team ensured that the business signage conveyed the well-established reputation of ProSource to the highest level. We created the final design using big, bright letters in white with a blue background, which was capable of drawing the attention of both onlookers and passersby instantaneously – exactly what was needed by ProSource.
Then, it was the time for our adept project managers to take charge. To transform the outdated look and make the new business signage fit the current trend, our team decided to insert LED lighting in it. It gave the sign luminous power together with easy adaptability in diverse scenarios.
Our state-of-the art fleet of specialized vehicles and equipment made the installation job a lot easier for us. From putting the business signage high up at roadside advertising posts to installing them at ProSource’s storefront – everything was done seamlessly and effortlessly. Kudos to our adept team of installers, who completed the job with extreme precision to deliver precisely what was needed by ProSource – a vibrant business signage that complements the look and feel of 2018, thus giving the company a fresh start.
