Whether you want to make people recognize your brand or need to bring some publicity for your products or other offerings, exterior signage can be a good way to achieve your objective. By putting up eye-catching business signage that lives long in the memory of your potential clientele, you can not only fortify your branding but even get them interested in what you offer. And when external signs are huge so that they grab the attention from afar, your job of advertising your business and building brand recognition becomes a bit easier. When Academy Bus came to us with their exterior signage requirements and said they wanted these to be huge, we were only too happy to help.
The client – Academy Bus
Academy Bus is the largest privately operated and owned transportation company in the USA. For more than 40 years, it has been serving the East Coast. The company is known industry-wide for its customer service and well-maintained equipment that has set high standards for ground transportation. At present, it operates group tours and charter buses all over the East Coast from operations centers stretching from Miami to Boston. The company also operates commuter buses from Maryland and Virginia to Washington DC and from New Jersey to Manhattan along with offering its services to downtown Baltimore in Maryland. In addition, Academy Bus runs scheduled casino buses to South Florida and Connecticut casinos. When Hurricane Irma took out an old billboard sign of the company, which was put up on Orange Blossom Trail (OBT), Academy Bus decided to go bigger and better than the exterior signage they had before. And they entrusted the job to us.
Project execution
Matching the old, hurricane-pummeled sign, we designed the outdoor business signage featuring the company’s name beside its logo, which we believed would help its branding. By using clear, bold, large legible letters in black and white against a white and muted ash background respectively, we created a huge 30’ x 10’ billboard sign for the local Orlando operations center of Academy Bus. The exterior signage prominently displayed the company’s website address and phone number. Additionally, it also mentioned about job openings for drivers and mechanics and encouraged them to apply by calling the phone number displayed on the business signage.
Academy Bus wanted a simple yet effective sign to advertise its brand successfully and our exterior signage was designed to deliver exactly what the company needed. Once the sign was ready, it was time to install it along OBT. Our experienced installers took charge and used collar posts and galvanized posts to help the huge exterior signage stand firmly.
Since the sign was clearly and easily visible even from a distance, it could easily grab attention along OBT, which was what Academy Bus aimed for.
