Although the world of advertising has become heavily digital now, the power of captivating exterior signage cannot be overlooked. It’s still one of the most effective marketing strategies for any local business as exterior signage can be used for both advertising and branding. A custom sign helps in differentiating a business from the competition by letting it develop a unique brand. However, exterior signage can help a business stand out from the pack only when it boasts of a beautiful and effective design. And that’s the reason the team of Citrus Sign Studio was called by InvenTrust when it was left in a mess by another sign company. InvenTrust wanted us to perform a sign refurbishment in order to help them attract customers and gain brand exposure.
The Client – InvenTrust
InvenTrust is a renowned retail REIT headed by an innovative and creative management team. The company focuses on owning, redeveloping, and managing open-air shopping centers in prospective markets with promising demographics. With seventy-one owned, as well as, managed retail properties and a whopping accumulated asset value of $3.5 billion, InvenTrust maintains a disciplined acquisition strategy and is a GRESB member since 2018. The company has two massive pylon signs for which the team of Citrus Sign Studio was tasked to do a sign refurbishment job.
We know that pylon signs do much more than just hold exterior signage. These freestanding, tall structures are meant to inform passing pedestrians and motorists of the presence of multiple businesses from hundreds of feet away. So, we decided to make the pylon signs versatile, visible, and durable as much as possible to make them aligned with the reputation of InvenTrust.
As the plaza pylon signs were damaged by the devastating Hurricane Irma, our team of experts decided to have a brainstorming session in order to chalk out the execution part. First, our team took thorough measurements of both the signs and checked whether the poles were in good condition and the frames were capable of holding up well. Once we were satisfied, we went to work. Our job was to redesign the signs to give them a fresh look.
We decided to give them a combination of some prominent colors like red, green, blue, black, and yellow to make them clearly visible from a distance. As the first part of this sign refurbishment job, we focused on replacing the pan faces and sign faces to offer them an entirely new appearance together with a clean image. As the client wanted to have the signs illuminated, we reworked all the LED lightings and electrical fittings including starters and other components to ensure they have a glowing appearance and are clearly visible in the night even from a good distance.
Thanks to our adequate work experience in the field of sign refurbishment, we know that pylon signs have to be large and strong enough to carry exterior signage representing multiple businesses. That’s why we redesigned and replaced the existing cabinet faces with high-impact ones to help InvenTrust accommodate more retail signage for additional stores that it wanted to advertise.