Holiday season is on the horizon! It’s time to start planning how your retail signage will help you achieve your holiday sales goals.
As online sales go through the roof each holiday season, it is essential for your Orlando area retail store to set itself apart by offering a unique shopping experience. Here are some ways you can drive customers to your retail store with custom holiday signage:
Promote your holiday sales and specials: You can use a wide variety of signage options to promote in-store sales and specials. If you are running a 50% off sale, for instance, consider using multiple forms of signage with holiday colors and graphics to grab your customers’ attention. Place large themed signs by the doors and small signs in targeted store sections. Also consider offering gift-wrapping services. A display or window sign advertising a gift-wrap service can make the difference between a passer-by and a customer.
Create the perfect holiday atmosphere: Use fall, winter, and holiday color schemes and custom graphics. Include a Happy Holidays banner and themed décor to give your store added warmth. You can also emphasizing community involvement here in Orlando during the holidays by including any local partners or donation causes on your signage.
Stay true to customer needs: Strike a graceful balance between interior decoration and customer focus. Customers are comparing prices now more than ever; clue your customers into competitive price points on discounted items so that they can make educated decisions. Empowered and educated customers will buy with confidence.
Holiday signage ideas:
Window graphics are a great way grab attention and build confidence in your brand during the holidays. Whether on your street-facing windows or on inside glass, make these surfaces set the right tone for the season while reinforcing your brand.
Banners tell customers more about your holiday atmosphere once they are in the store. You can also use banners to guide customers to specific sections throughout their shopping experience.
Point of purchase signage can rebrand your existing products for a specific holiday and draw your customers’ attention to details about current sales.
Directional signs can be updated with seasonal flair as well. Go beyond the run-of-the-mill retail store and show your customers that you pay attention to details by having seasonal directional signs that still show your unified branding.
Floor decals stand out in open spaces and can be handy if you have limited wall space. Tell anyone who might be looking downward as they pass through your store about great deals while they are walking.
Digital signage will adjust for each holiday with ease. Jump from Halloween to Thanksgiving in no time and stand out with the latest technology in interior signage. Digital signs can display motion, catch attention, and change as you grow and develop new sales strategies.
Learn more and get your free quote from Citrus Sign Studio today! We are happy to help your Orlando area retail store prepare for the holiday season.
