When you have got a good location for your business, you need to make it work to your advantage. With custom exterior signage, you can do just that. The right outdoor sign can not only highlight the products and/or services you have available but even help in your branding efforts. A well-planned, unique, and creative outdoor signage placed strategically can actually give a boost to the amount of traffic coming through your doors. These were reasons that made Le Creuset come to us at Citrus Sign Studio to give their exterior signage at Premium Outlets International Drive a fresh lease of life. And we were too happy to handle the job to our client’s complete satisfaction.
The client – Le Creuset
Le Creuset is a globally recognized brand for premium quality, market-leading ranges of stoneware, enameled cast iron cookware, toughened non-stick, multi-ply stainless steel, and wine accessories. Ever since it was founded in 1925, Le Creuset has been creating outstanding cookware. Innovation plays a significant role in the company’s success. Used by enthusiastic cooks and top chefs around the globe, Le Creuset cookware is known for its outstanding performance. For its store at Orlando International Premium Outlets, the company needed to refresh its exterior signage. It decided to trust the experts of Citrus Sign Studio for the job.
Le Creuset uses its name written in bold, black letters (in capitals) on its website. Its logo features a capital C, within which sits an O, inside which an orange dot is visible. For the company’s exterior signage, we drew inspiration from what it uses on its website. While fabricating the sign, we kept the three “Bs” of effective outdoor signage – Big, Brief, and Branding in mind. Since less is more when it comes to exterior signage, we used the company’s name and logo just as they are featured on its website. We made sure the size was big enough for potential buyers near and far to spot it easily. Since an outdoor sign is the ideal place to promote your brand, we crafted the sign in such a way that it would make the brand recognizable to the public.
We used bold, black, raised capital letters for the company’s name. The logo was created using raised lettering to match the company name beside which it was positioned. We also designed a blade sign where Le Creuset’s company name and logo was prominently featured against an orange background.
To make sure these signs complemented the company’s branding efforts, we made sure there was homogeneity among them.
After the blade sign and exterior signage were fabricated, our experienced and competent installers got them installed on the storefront located at Orlando International Premium Outlets.
We not only gave a fresh lease of life to the exterior signage of Le Creuset but also made sure that it would grab more attention and encourage more foot traffic into their Orlando-based store at International Premium Outlets.